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Webinar: How data and technology drive publisher ad revenue in the privacy era

From Europe to California and from Apple to Google, powerful entities are reframing user privacy. As a result, many publishers are facing an existential crisis — one that threatens their long-established revenue models. But there are stark differences between how...

By Colleen Goepfert

From Europe to California and from Apple to Google, powerful entities are reframing user privacy. As a result, many publishers are facing an existential crisis — one that threatens their long-established revenue models. But there are stark differences between how large businesses are approaching the new landscape and how their smaller competitors are trying to keep pace.

The BuzzFeeds of the world will always be able to expand into new revenue streams like subscriptions and podcasts. But independent businesses still live and die by ad revenue, and they won’t be able to get it through the same sales channels on which they’ve been relying. 

In this webinar, Tina Pautz from CafeMedia, along with Michael Horn, Chief Data Officer at Huge, and Neil Nelson, CEO of Atlanta Black Star discuss new research into more than 100 publishers including the following paths forward in a privacy-first world:

  • New technologies
  • Return to contextual
  • 1st party data sharing
  • Identity solutions
  • Alternative revenue streams
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